THE TRUTH ABOUT WIDE SHOES
When a manufacture makes a style in 2 widths, the wide width is made on the exact same outsole (the bottom part of the shoe) as the medium width. The reason is cost. A child’s athletic shoe from size 10.5 to 7 is 20 different sizes (or outsoles). If manufacturers used a different outsole for wide widths, it would push the price of the shoe too high.
The manufacturer makes wide widths in two ways. The first is to have two separate “lasts”, a medium and a wide. A “last” is the form shoes are made on. The second is to have only one “last”, but insert an extra layer of padding between the outsole and upper. In general, the difference between a medium and wide is roughly the thickness of wearing a shoe with a sock vs no sock.
WHY WE CARRY WIDE SHOE WIDTHS
Coggins carries a lot of wide width only shoes (mainly in boy’s athletics) for a several reasons.
- Feet can’t be harmed by a shoe that may be too wide. Too small destroys feet.
- Even if you feel you don’t need a wide today, in 3 months your child’s foot will have grown and their feet will be better off with a shoe wider at the end of its life and smaller.
- By only carrying most styles in a single width, Coggins can keep more sizes in stock more often.
- By only carrying most styles in a single width, Coggins can offer a larger selection.
- By only carrying most styles in a single width, Coggins can offer lower prices by not having excess inventory.