- Bear Paws
- Hanna Andersson
- Livie & Luca
- New Balance
- Step & Stride
- Stride Rite
- Sun Sans Sandals
THE TRUTH ABOUT WIDE SHOES
When a manufacture makes a style in 2 widths, the wide width is made on the exact same outsole (the bottom part of the shoe) as the medium width. If manufacturers used a different outsole for wide widths, it would push the price of the shoe too high. In general, the difference between a medium and wide width is roughly the thickness of wearing a shoe with a sock vs no sock.
WHY WE CARRY WIDE SHOE WIDTHS
Coggins carries a lot of wide width only shoes (mainly in boy’s athletics) for a several reasons.
- Feet can’t be harmed by a shoe that may be too wide. Too small destroys feet.
- Even if you feel you don’t need a wide today, after 3 months your child’s foot will have grown and their feet will be better off in the wide at that time.
- By only carrying most styles in a single width, Coggins can keep more sizes in stock more often.
- By only carrying most styles in a single width, Coggins can offer a larger selection.
- By only carrying most styles in a single width, Coggins can offer lower prices by not having excess inventory.
One quarter (25%) of all the bones in the human body are in feet. A foot has 26 bones, 33 joints, 107 ligaments and 19 separate muscles that are constantly changing? The biggest threat to your child’s developing feet are improperly fitted shoes! The best footwear is flexible, light weight and correctly fit.
Here are a few tips that may help you.
- Fit is different than size. Focusing on size is a mistake. Do you only have one size dress?
- There is no such thing as a “perfect” fit when feet are growing.
- Small shoes DAMAGE feet, big shoes do not. Most people usually buy children’s footwear too small.
- Babies do not need arch or ankle support.
- Children with wide feet can properly fit in some shoes not labeled “wide”.
- Sweaty or smelly feet are sometimes caused by shoes being too small.
- You can’t fit heels. Footwear is designed to “move” on heels when fit properly. Blisters develop from shoes too small, not too big.
THE TRUTH ABOUT ½ SIZES
The actual length of a ½ size is 1/6” of an inch. To keep costs down, the vast majority of children’s non-athletic brands (Ugg’s, Keen, Sun San, Livie & Luca, etc.) do not make footwear in ½ sizes. This also means a larger selection as new styles are less expensive to launch. The remaining non-athletic brands that still offer ½ sizes are cutting back, including StrideRite. Most children’s sandals or boots are whole size only now.
Why are ½ sizes disappearing in children’s non-athletic brands but not true athletic brands? Because, true athletic brands are adult brands making kid’s shoes, like Nike, New Balance, Adidas, Reebok, etc. Children’s only brands do not have the sales volume to manufacture ½ sizes cheap enough to compete with the likes of Nike & New Balance.
So, are ½ sizes even relevant? In adult sizes, yes. Adult’s feet don’t grow, quality is better and shoes can last for years. But ½ sizes in children’s footwear, not so much. For example, if there is a ½ size option, would a ½ size StrideRite sandal be a better fit than a whole size Keen sandal? The answer is yes AND no.
The average child grows ½ size every 3 months (1 whole size every 6 months). On average, children’s footwear is replaced every 6 months, generally at the turn of the spring & fall seasons. The ½ size option ensures a “perfect” fit for the first 3 months, but not last 3 months. The whole size option will give the same amount of “perfect” fit as the ½ size option (assuming average growth & six month wear).
Coggins offers many (not all) athletic styles in whole size only, forgoing ½ sizes for several reasons.
- If virtually all children’s boots and sandals are whole size only, why are they necessary in kid’s athletic footwear? Consider all athletic shoes have laces, Velcro straps and padded collars to adjust fit regardless of size.
- Going to the next whole size can’t hurt feet. If a size 1 is truly too small, a size 2 can’t be too big. A ½ size larger, might be the “perfect” fit today, but there is no such thing as a “perfect” fit when feet are growing. And if ever a ½ size could make a difference, it’s for first walkers and Coggins carries ½ sizes for them.
- By carrying most styles in whole sizes, Coggins can keep more sizes in stock more often.
- By carrying most styles in whole sizes, Coggins can offer a larger selection.
- By carrying most styles in whole sizes, Coggins can offer lower prices by not having excess inventory.